Pedigree Adoption Super Bowl Commercial

Super Bowl XLIII is going to the dogs. Well, sort of. While the top two NFL teams will battle it out on the gridiron, PEDIGREE® Food for Dogs will join the ranks of advertising elite with the airing of a new spot called “Crazy Pets.” The ad will air during the broadcast of the game on February 1, 2009 and marks the brand’s first foray into the Big Game.

The creative concept takes typical family scenarios that involve dogs and replaces them with other, unusual animals ranging from a water buffalo to a boar, to an ostrich. At its core, the ad celebrates the brand’s love of dogs and emphasizes how much better life is with a dog in it.

The airing of the spot ties into The PEDIGREE® Adoption Drive, an annual fundraising and awareness campaign the brand created five years ago as a means to shine a spotlight on the cause of dog adoption.

Crazy Pets” will air nationally following its debut during Super Bowl XLIII, and starting on January 26, 2009, can also be viewed at pedigree.com, along with behind-the-scenes vignettes featuring the “crazy pet owners” from the commercial.

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