SECOND ANNUAL PET ‘NET EVENT

Pet-Centric Bloggers & Site Editors To Raise Voices In Unison To Shine Spotlight on Pet Safety

Organizer Petside.com To Feature Event Hub At www.petside.com/pet-net-2009

New York, NY (October 15, 2009)—In an effort to heighten awareness about critical issues related to pet safety, Petside.com (http://www.petside.com), the popular online destination for pet owners and pet enthusiasts from NBC Digital Networks, has organized a consortium of some of the Web’s favorite pet-focused sites to launch the Pet ‘Net Safety Event on Wednesday, October 21.

On this date, each participating site and weblog will highlight content devoted to the important topic of pet safety, with Petside.com hosting a comprehensive one-page hub (www.petside.com/pet-net-2009) with links to all of the special coverage. Additionally, Petside will join forces with the Associated Press to conduct a poll and collect data on people’s behavior and attitudes related to the safety of their pets, the results of which will be released on October 21.

"Common household dangers threaten our pets on a daily basis," said Joshua Fried, Director of Petside.com. “By raising our collective voice at once, we hope The Pet ‘Net Safety Event will help focus some much-needed attention to these important issues.”

The inaugural Pet ‘Net Event took place in October 2008 and successfully employed the combined reach of a more than dozen websites to raise awareness about animal shelter adoption. This year, participating writers will focus their efforts around issues related to pet safety. Topics covered will range from holiday dangers to travel safety to first aid tips. Sites slated to participate in the second annual event include:

• Aarff.com (http://aarff.com/)
• About.com Cats (http://cats.about.com)
• About.com Dogs (http://dogs.about.com)
• About.com Veterinary Medicine (http://vetmedicine.about.com)
• Altoona Mirror’s Have Dog, Will Blog (http://www.altoonamirror.com/page/blogs.listAll/display/30.html)
• Baltimore Sun's Unleashed (http://weblogs.baltimoresun.com/features/mutts/blog/)
• Daily Dog Scoop (http://dailydogscoop.blogspot.com)
• Examiner.com National Pet News (http://www.examiner.com/x-1028-Pet-News-Examiner)
• Houston Pet Talk (http://www.houstonpettalk.com/)
• Love Meow (http://LoveMeow.com)
• Paw Nation (ttp://www.pawnation.com/)
• PetDoc.com (http://www.petdoc.com)
• The Pet Haven (http://the-pet-haven.blogspot.com)
• PetiQuette (http://amyshojai.livejournal.com)
• Petopia (http://www.thestarryeye.typepad.com/pets)
• PetPeoplesPlace (http://www.petpeoplesplace.com)
• Pets Channel of MarthaStewart.com (http://marthastewart.com/pets)
• PetsitUSA (http://www.petsitusa.com)
• Polka Dot Pup (http://www.polkadotpup.blogspot.com)
• Romeo the Cat (http://www.romeothecat.com)
• She Scribes (http://www.SheScribes.com)
• Thoughts Fur Paws (http://thoughtsfurpaws.com)
• Timi Talks (http://timitalks.com)
• YouPet (http://www.youpet.com)
• Zoolatry (http://zoolatry.blogspot.com)

About Petside.com
Petside.com (www.petside.com) was created by NBC Digital Networks, in partnership with Procter & Gamble Productions, Inc., as a comprehensive source of information and services that helps pets and their owners get the most out of life. Offering customized content and a highly personalized experience, Petside.com is ranked among the top 5 pet Web sites and offers unique editorial features, expert Q&A's, tools and how-to videos.