The Shelter Pet Project

The Shelter Pet Project (SPP), is a public service announcement (PSA) campaign aimed at increasing the rate of shelter pet adoption in the US by dispelling myths about these lovable animals. They're looking to give shelter pets an image makeover, letting the 17 million people who plan on getting a companion animal this year know that shelters should be the first and best place to find them. This new campaign, sponsored by The Humane Society of the United States, Maddie's Fund, and the Ad Council, is funny and lighthearted. Check out the talking dog PSA here:http://www.youtube.com/watch?v=2SKerU-PkbA